"How To Use Marketing To Perpetually Increase Your Medical Practice Income In Any Economy"
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Article #22C (Part 3 of 3) - Dec. 2011
“Marketing Your Medical Practice---
Tips On How To Involve Your Employees”
(Part 3 of 3)Your objective is to keep employees that are comfortable following your lead.
(Continued from part 2 which covered training employees in marketing your medical practice and providing incentives to do it.---tips on how to stimulate employees to help you with the marketing.)
Employee Incentives Continued:
e. Employee Responsibility incentives: Assigning or delegating duties that are outside the usual job requirements is sending a message to that employee that you trust them and that they are a valuable team member. The technique turns a mediocre employee into a highly productive team leader or member because you have elevated them to a position above other members of the staff.
Beyond job titles, promotions to new job categories, and assigned special responsibilities---even without financial remunerations---is quite effective for making normal employees into great employees. Enabling your employees to participate in your medical blogs, website articles, and creating patient educational materials is often a highly desirable
employee job position.
Another way to induce a team effort and responsibility is to establish a brainstorming roundtable focused on marketing your practice, but also other elements of your practice business. Assign an employee to head the group, monitor the session, and record the various ideas. The assignment can be rotated monthly among your employees. There is nothing in a business more beneficial to pulling a team into a single path towards a goal than brainstorming business improvement strategies.
In a sense, employees “get it.” They actually are responsible for keeping the business going, earning the income that pays their wages, and, most important, growing the business to an infinite level of performance, productivity, and revenue. The team effort always out produces the sum of the efforts of independent individuals in the same circumstances.
f. Provide business/marketing cards for each employee: Most medical office employees are never provided business cards, so do what the other doctors are not doing. Just to display the card to someone automatically powers up one’s self-esteem. The card acts as a validation of the fact that one belongs to a team, group, or club with special privileges. Sometime, somewhere, many other people will read the card. Since they know your employee and trust their opinion about you, it often creates a new patient for you.
A business card is the closest thing to “word of mouth” referrals that I know. The effects created by the existence of a business card are not time limited, nor subject to misinterpretation as are some other marketing tactics.
g. Employee Marketing Handbook or Manual: All knowledge eventually is forgotten about even when we know it is permanently stored in the brain memory banks where it can be recalled. Persistent use of knowledge, skills, talents, and other capabilities keeps your knowledge at a conscious level for immediate use. For these reasons it’s very helpful to create a marketing manual separate from your office procedures and policies manuals.
Your marketing library you may choose to create for your employees is an unorganized and scattered resource of marketing information, still important and beneficial. A manual’s value to employees includes saving time, organized knowledge immediately available, and an instant source that refreshes ideas that have been lost. Imagine how long it would take to search on the Internet, or through marketing magazines or newsletters, for the knowledge needed. And then, discover that the information they find is quite different than what you require
of your employees.
You create the marketing manual. You create the exact marketing information, instructions, and techniques you need your employees to read and understand in order to reach the goals you have for your medical practice business.
Your ambition for growing your medical practice constantly, increasing your income, providing for your family needs, and your commitment to having a better than average lifestyle, is a personal choice of how you want to spend your career. If you are fully committed to those ideals, then don’t tell me that the job of creating a marketing manual is way too hard of a
job for you!
h. Uniforms: Uniforms create authority in the eyes of patients. Casual dress in a medical office gives patients the perception that what they are told is no better than getting advice from another person at the same knowledge level as they are. The power of a uniform adds credibility, higher level of knowledge, more experience, authoritative positioning, and reliability to the person in uniform appropriate to the business.
A uniform has many more attributes one should consider. If you see a uniform, you know they belong to the business and therefore are trustworthy. It gives recognition to the team effort to provide the services, and means that the person in uniform speaks for the
whole team.
Uniforms are used by every successful business and industry as a means of marketing—called “branding.” Usually there is a logo, a tag line, a color, or company name or design that immediately tells the customer who they are and what they do. I once thought that I could provide white medical uniforms for my office staff that had, “Dr. Graham – The greatest doctor I know,” written on the back of the uniform—but that was too much of a stretch.
I’m sure that Bill Glazer, Dan Kennedy’s marketing partner would be the first to congratulate me for applying what’s called “Outrageous Advertising” to my business marketing process. Bill wrote the book on the topic.
The author, Curt Graham, is a highly experienced business and marketing expert, copywriter, and entrepreneur who has been published in various media over 50 years while in medical practice and after.
Discover what it takes for you to reach the optimal limits of your potential in medical practice, and how to do it: Click The Link NOW!
www.howtopropelyourmedicalpracticeincome.com
© 2004-2011, Curt Graham M.D., L & C Internet Enterprises, Inc., All rights reserved.Word Count = 890
Keywords = marketing medical practice,medical practice marketing,business management,motivating employees,training employees,how to motivate employees,training for employees
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Curt Graham, M.D.
L & C Internet Enterprises, Inc.
2404 Mason Ave. Las Vegas, NV 89102
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© 2004 - 2010 Curtis Graham, M.D., L & C Internet Enterprises, Inc. All Rights Reserved.
